Search Engine Optimization
SEO stands for Search Engine Optimization. It's a process of driving traffic through free, organic, editorial or natural search results in search engines like GOOGLE, YAHOO and BING. SEO is aiming to improve the visibility of your website or rather webpages on the Search Engine Result Pages(SERPs). Traffic is increased when the visibility of the website is increased as more and more people will be able to see you in their searches and for that, quality of website needs to be improved so that you can become apple of your client's eye.
Ultimately, the goal of SEO is to attract website visitors and to turn them into potential customers, clients or an audience that keeps coming back.
In Today's Social Media World, SEO is not only confined to Search Engines but also to Social Networks like Instagram and YouTube to find information from their influencers via Videos, Shorts or Reels.
Why SEO is Important?
Every action of today's fast generation begins with their search on different online platforms. So it becomes important for businesses not only to sell good quality products or services but also their presence on the web must be so authentic that they appear in the search of desired customers.
Here, TheMagicLeads comes in. We are helping businesses by optimizing their website for their sustainable growth on the SERPs. SEO provides sustainable and organic growth and increases visibility of the website unlike Paid Ads, where traffic ends with the end of campaign.
Search Engine Optimization(SEO) is the foundation of Holistic Marketing where all activities of your business matters. With the help of SEO, a business can achieve their key goals(e.g. Conversions, Visits, Sales). SEO increases the trust and authority of the website on the Search Engine. Customers also love to see their search results which are organically grown over the period of time on the SERPs.
Types of SEO
There are 3 types of SEO and all these SEOs are working as a team to make the website or business to stand out from the crowd and appears in more and more searches than before. The three types of SEOs are:
- Technical SEO:
In Technical SEO, we make it easy for the search engines to discover and access all of the contents.
- On-Site SEO:
In On-Site SEO, website content is optimized for user and search engines.
- Off-Site SEO:
In Off-Site SEO or Off-Page SEO, different activities are performed for building site reputation.